Blog

From White to Black: The Journey We Take Together

You need people better than you to challenge you. You need people at your level to push you. And you need people just starting out to remind you how far you’ve come.

Bentley University x COYT

One coach. One story. A whole team wearing the reminder every day. How Bentley Hockey is checking on their teammates.  

GLOVES OFF

Some fights choose you. The Gloves Off Women’s Tee was designed for everyone fighting, everyone standing in their corner, and everyone we’ve lost along the way.

The Month Ends. The Check-In Doesn’t.

The friend who's always laughing. The teammate who seems fine. The dad at the rink. Keep checking in, today and all year long.

VG at the Fairmont Hockey Golf Tourney

We sent a crew to the Fairmont Ice Hockey Golf Tournament for the second year. The scorecards were bad. The cause was good. Here's why we keep showing up. 

Connection Is Prevention

Talking about suicide isn't harmful. Silence is. Asking someone directly doesn't plant the idea, it tells them you can handle hearing it and they don't have to carry it alone. Prevention isn't a clinical skill. It's a text, a little more grace, the courage to ask twice and stay. Here's how to show up for your people this month and every month.

Two Hours

There are moments in life when you don’t need something to fix you or make the pain go away. Sometimes you just need a place where the volume gets turned down for a little while. For me, since I’ve been doing this, that place has been the mats.

Sunday Service: August

All five August Sunday Services in one place. What golf teaches you between shots when you slow down enough to notice.

September Is Suicide Prevention Awareness Month

Suicide prevention isn’t something we should only talk about during September. This month gives us an opportunity to bring more attention to it, but our responsibility to each other continues long after September ends.

VG x KHS Women's League

Our biggest reason for these warehouse sales has nothing to do with sales. We do them for the same reason a lot of people play adult league hockey. It’s an excuse to get the gang together, check in on one another, and slow our lives down for a minute. 

Worth the Wait

For more than ten years, Pat had been inviting us fishing. Every year, work or family or life got in the way. This year, Pat wasn't taking no for an answer, and a 5 a.m. boat call turned into a full day chasing Dorado off Catalina, a few close calls with marlin, and one last cast on the way home that finally landed me my first big saltwater fish.

BJJ Blog: The Dance

BJJ is known as a ground-fighting system, but every match begins on the feet. There are two ways down: pull guard or execute a takedown. I have always preferred the takedown. There is something satisfying about earning the top position from the feet. But a clean takedown is rarely the result of strength alone. Like the rest of jiu-jitsu, it depends on sensitivity, balance, timing, and the ability to recognize the right moment.

Sunday Service: July Edition

This month kept pulling us back to one idea. Own the shot in front of you.

It started with how fast a round disappears, four hours gone before you know it, so make every one count. Then the quiet over the ball, the reminder to be where your feet are instead of stuck behind you or racing ahead. The tee box and whatever you carry into it, and whether those thoughts are helping you move forward. And finally the sign every course has, the one that says you're responsible for the ball you hit.

Not beating yourself up, just being honest about the shot you chose and stepping into the next one without excuses. Own your shots. Learn from them. Then step up and hit the next one.

Stress Doesn’t Stand a Chance

Sometimes the best therapy in the world isn't a couch or a prescription. Sometimes it's a clean gi, a room full of teammates, and an hour where the only thing that matters is the next move.

Warped Tour 2026 x VG

Warped Tour is back and so are we. Ten years since our last booth. One year since we missed it. Never again. Nobody said you have to grow up. A decade ago we ran collabs with Every Time I Die, State Champs, Knocked Loose, The Story So Far, and Beartooth. This time it's Bayside, The Used, and The Ghost Inside. Hockey brought us together. Music bonded us forever. See ya in Long Beach.

AHL SHOW – 2026

Every year the AHL throws a business development trade show bringing together all the teams and their partners. This year it landed in Grand Rapids. Most of these clubs are old friends at this point, so the show felt more like a reunion. Four hours catching up on house projects, kids, and plans for the season ahead. If you're a fan of one of our AHL clubs, get ready for a great season of merch.

Sunday Service: June Edition

This month the lessons weren't really about golf.

Father's Day had us thinking about what we hope to pass down. Not scorecards or perfect swings. Showing up. Being present. Handling the good and the bad without getting too high or too low. Then came the early mornings, the alarm that never feels worth it until you're standing on the first tee with dew still on the grass. Kids reminding us the game doesn't have to be serious. And the reminder that the longest conversation of the round is the one you have with yourself. Four Sundays. One takeaway. The score fades. The people and the moments stick around.

Attaboy x Brian

Last month Brian collaborated with Attaboy to show a little about his daily life. Here is the write up and some photos form the day. 

My Jiu-Jitsu Journey: Finding an Anchor After Hockey

After retiring from professional hockey, Nate found my next obsession on the mats. Three years into Brazilian Jiu-Jitsu, its given him everything the game once did - structure, challenge, community, and purpose. This is the story of that journey. And of the coach who started it all.

Sunday Service: May Edition

Five Sundays. Five lessons. Golf doing what it always does, teaching something you didn't come out there to learn. A post-work dash to beat the sunset. The quiet respect of cleaning your gear before the next round. Knowing when to take your medicine instead of forcing the hero shot. Striking the ball with everyone watching. And that split second after contact when you already know, but still have to wait and see.

Play quicker. Commit more. Take care of the little things. Trust the swing and watch it play out. That's the game. On the course and off it.

Bold & Brave x Check On Your Teammates

What started four years ago as a single T-shirt to support the American Foundation for Suicide Prevention has grown into something much bigger. This May, Violent Gentlemen officially partnered with the AFSP as part of their Bold & Brave event series, hosting their first-ever mental health event at the VG warehouse in Costa Mesa to bring together friends, teammates, and community members for honest conversations and a shared reminder that nobody goes through life alone. "Check On Your Teammates" has always been more than a slogan. It's a commitment to building a culture where people feel seen, supported, and safe to speak up. Because looking out for one another can save lives.