VG x KHS Women's League
We have a warehouse sale twice a year. We always have. One in the summer to collective commiserate about the heat and missing hockey and another one in the winter to commiserate about how our teams are doing while shopping for Christmas gifts. Sometimes for others and sometimes a little treat for getting yourself through the holiday season.
Our biggest reason for these warehouse sales has nothing to do with sales. We do them for the same reason a lot of people play adult league hockey. It’s an excuse to get the gang together, check in on one another, and slow our lives down for a minute. Every time one ends, we speak about how sales were for a few minutes then talk for days about conversations we had…
“Did you hear [REDACTED] family is expecting another kid!?”
“Oh man, [REDACTED] finally got that promotion she’s been working on”
…and as always…LOTS of customer feedback on products/releases etc. which is so crucial and welcomed. One time we sat with Josh the owner of Rebel8 and were discussing a brand decision and he reminded us that this isn’t ours anymore. VG belongs to the people we just guide it and hope to upkeep it the best we can.
On Saturday of the warehouse sale, I was approached by Sarah Reza from the KHS Women’s League in Anaheim. She had a simple request… ‘why aren’t there new women’s sweatpants?’ This was a fair question as it’s been a minute and was already in progress. So, I showed her the designs that were arriving to the warehouse soon and she loved them. We cooked up the idea of coffee and donuts with the ladies of their league to see the full new line and chat. Another touch point to slow down and catch up.
A few weeks later the plan made it out of the group chat, and we hosted several players for some coffee and a first look at our new collection. We learned so much about these people, what brings them back to the rink year after year, and what they were looking for from us. Great times were had and we made some awesome new friends as well as had our goalie from Tuesday night hockey Chip surprise us! Much love and thanks to the KHS women’s league, if you’re looking for somewhere to play you won’t find a more inviting, funny, supportive group of ladies!
Connecting with our community has always been one of our brand pillars and we would love to do it more. If you have an idea for a day like this with your group shoot us an email and let’s, see what we can cook up together! info@vghc.com
